Why Hotels Should Invest in Hyrox Training Equipment

What is HYROX?
Since its founding in 2017, HYROX has become a global phenomenon. By combining functional training, high-intensity interval training, and endurance training, it attracts a wide range of athletes looking for a new and fun way to challenge themselves.

During a HYROX race, participants repeat this regimen eight times: a 1 km run followed by a functional workout station. These races are held indoors in various locations and are designed to test endurance, strength, and general fitness levels. 

How Can Hotels Leverage On The HYROX Trend?
If you’re wondering how you can leverage this trend for greater revenues, you’re on the right track. Investing in HYROX facilities and equipment could be an effective strategy for your hotel business to attract a new clientele: dedicated, active lifestyle guests.

Upgrade Your Existing Hotel Facilities
One way to achieve this is to upgrade your existing gym and enhance your facilities. For example, investing in HYROX-specific equipment, such as sleds, rowers, and wall balls, would create an incentive for athletes to train at your gym. In addition, you could create dedicated HYROX training zones and offer classes and personal training sessions. 

There is no better time to give into the trend and, as a result, cater your hotel offerings to them. In fact, doing so when the trend is gaining momentum will set you apart from other hotels in a competitive market. 

Partner with a HYROX Local Gym
Since HYROX has gained traction in the international market, partnering with local HYROX gyms could be game-changing, especially if you’re looking to transition into the sports hospitality industry. 

Partnering with your local HYROX gym creates opportunities for a unique collaboration. For example, your hotel could offer exclusive packages for gym members, while the gym could promote your hotel as the ideal accommodation for visiting athletes. The opportunities are endless, and we’re excited to assist you!

Marketing Your HYROX Facilities
Leveraging your existing gym is a cost-effective way to incorporate HYROX into your unique selling point. That’s when marketing your facilities becomes crucial. Whether highlighting designated HYROX spaces, equipment, or promotions through your website and social media, all efforts must be carefully planned and executed.

Vigeo Sports Consulting: How We Can Help
Knowing all the immense opportunities that can be tapped in, where’s the best place to start? That’s where we come in. Our team has over two decades of experience in the sports industry, and we’ve helped world-class sports hotels and traditional hotels transform their offerings to cater for athletes and fitness enthusiasts. This is where we thrive.

If you're ready to embrace the HYROX trend and shift into the sports industry for increased revenue, contact us today!